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Saturday, October 4, 2008

Honda


Honda Motor Company, Limited (本田技研工業株式会社 Honda Giken Kōgyō Kabushiki-gaisha, Honda Technology Research Institute Company, Limited) listen (TYO: 7267 NYSE: HMC) is a multinational corporation, engine manufacturer and engineering corporation headquartered in Japan.

The company manufactures automobiles and motorcycles, trucks, scooters, robots, jets and jet engines, ATV, water craft, electrical generators, marine engines, lawn and garden equipment, and aeronautical and other mobile technologies. Honda's line of luxury cars are branded Acura in North America and China. More recently they have ventured into mountain bikes.

Honda is the 5th largest automobile manufacturer in the world as well as the largest engine-maker in the world, producing more than 14 million internal combustion engines each year. As of August 2008 Honda surpassed Chrysler as 4th largest automobile manufacturer in United States. Currently, Honda is the second largest manufacturer in Japan behind Toyota and ahead of Nissan.

Honda is headquartered in Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland. American Honda Motor Co. is based in Torrance, California. Honda Canada Inc. is headquartered in the Scarborough district of Toronto, Ontario, and is building new corporate headquarters in Markham, Ontario, scheduled to relocate in 2008.Hero Honda, a joint venture between India's Hero Group and Honda, is the largest manufacturer of two wheelers in the world. Honda of Canada Manufacturing is based in Alliston, Ontario. Honda has also created joint ventures around the world, such as Honda Siel Cars India Ltd, Hero Honda Motorcycles India Ltd, Guangzhou Honda and Dongfeng Honda Automobile Company in China and Honda Atlas Cars Pakistan.

With high gas prices and a weak US economy in June 2008, Honda has reported a 1% sales increase while its rivals including the Detroit Big Three and Toyota have reported double-digit losses. Analysts have attributed this to two main factors. First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles. Secondly, over the last ten years, Honda has designed its factories to be flexible, in that they can easily retooled to produce any Honda model that may be in-demand at the moment. Honda's sales were up almost 20 percent from the same month last year. The Civic and the Accord were in the top five list of sales.

Automobile

Honda entered Formula One as a constructor for the first time in the 1964 season at the German Grand Prix with Ronnie Bucknum at the wheel. 1965 saw the addition of Richie Ginther to the team, who scored Honda's first point at the Belgian Grand Prix, and Honda's first win at the Mexican Grand Prix. 1967 saw their next win at the Italian Grand Prix with John Surtees as their driver. In 1968, Jo Schlesser was killed in a Honda RA302 at the French Grand Prix. This racing tragedy, coupled with their commercial difficulties selling automobiles in the United States, prompted Honda to withdraw from all international motorsport that year.

After a learning year in 1965, Honda-powered Brabhams dominated the 1966 French Formula Two championship in the hands of Jack Brabham and Denny Hulme. As there was no European Championship that season, this was the top F2 championship that year. In the early 1980s Honda returned to F2, supplying engines to Ron Tauranac's Ralt team. Tauranac had designed the Brabham cars for their earlier involvement. They were again extremely successful. In a related exercise, John Judd's Engine Developments company produced a turbo "Brabham-Honda" engine for use in IndyCar racing. It won only one race, in 1988 for Bobby Rahal at Pocono.

Honda returned to Formula One in 1983, initially with another Formula Two partner, the Spirit team, before switching abruptly to Williams in 1984. In the late 1980s and early 1990s, Honda powered cars won six consecutive Formula One Constructors Championships. WilliamsF1 won the crown in 1986 and 1987. Honda switched allegiance again in 1988. New partners Team McLaren won the title in 1988, 1989, 1990 and 1991. Honda withdrew from Formula One at the end of 1992, although the related Mugen-Honda company maintained a presence up to the end of 1999, winning four races with Ligier and Jordan Grand Prix.

Honda debuted in the CART IndyCar World Series as a works supplier in 1994. The engines were far from competitive at first, but after development, the company powered six consecutive drivers championships. In 2003, Honda transferred its effort to the rival IRL IndyCar Series. In 2004, Honda-powered cars overwhelmingly dominated the IndyCar Series, winning 14 of 16 IndyCar races, including the Indianapolis 500, and claimed the IndyCar Series Manufacturers' Championship, Drivers' Championship and Rookie of the Year titles. In 2006, Honda became the sole engine supplier for the IndyCar Series, including the Indianapolis 500. In the 2006 Indianapolis 500, for the first time in Indianapolis 500 history, the race was run without a single engine problem.

During 1998, Honda considered returning to Formula One with their own team. The project was aborted after the death of its technical director, Harvey Postlethwaite. Honda instead came back as an official engine supplier to British American Racing (BAR) and Jordan Grand Prix. Honda bought a stake in the BAR team in 2004 before buying the team outright at the end of 2005, becoming a constructor for the first time since the 1960s. Honda won the 2006 Hungarian Grand Prix with driver Jenson Button.

Downhill mountain biking

Honda has also built a Downhill racing bike, known as the Honda RN-01. Honda has taken on several people to pilot the bike, among them is Greg Minnaar. The team is known as Team G Cross Honda. The key feature of this bike is the gearbox, which replaces the standard Derailleur found on most bikes.


During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the US. Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the US and around the world, has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda’s strategy and the reasons for their success.

The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.

The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the US market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the US market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability and hard work of its staff, rather than any long term strategy. For example, Honda’s initial plan on entering the US was to compete in large motorcycles, around 300 cc. It was only when the team found that the scooters they were using to get themselves around their US base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Supercub.

The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds.

Honda's entry into the US motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide.

Its first entrance into the pickup segment, the lightduty Ridgeline, won Truck of the Year from Motor Trend magazine in 2006 (also in 2006, the redesigned Civic won Car of the Year from the magazine, giving Honda a rare double win of Motor Trend honors).

Initiatives

Although a relatively small manufacturer compared to the other Japanese automakers, Honda is the largest engine maker in the world. Honda has a number of firsts in many categories, including the first engine to meet the 1970 US Clean Air Act (1975 CVCC), the first luxury Japanese car (1985 Legend) and motorcycle (2006 Gold Wing bikes) equipped with an airbag, as well as the first mid-size pickup truck with independent rear suspension (2006 Ridgeline).

The 2006 Ridgeline was a reintroduction of the concept of a Uni-Body truck. Earlier examples of this concept are the Subaru Brat, Volkswagen Rabbit pick-up, and Dodge Rampage/Plymouth Scamp.

Honda has also pioneered new technology in its HA-420 HondaJet that allows new levels of reduced drag, increased aerodynamics and fuel efficiency thus reducing operating costs.

Honda's robot ASIMO (see below) as an R&D project brings together expertise to create a robot that walks, dances and navigates steps.

Hybrid electric vehicles

Honda Motor Company, Ltd. announced that it has three hybrid vehicles in the works, including a new small hybrid scheduled for introduction in early 2009. Since Honda discontinued its two-seat Insight hybrid in 2006, the company has been known to be planning a new dedicated hybrid vehicle, the new Honda Insight. According to Honda, the new vehicle sell for less than the Prius and will be the most affordable hybrid to date and will be offered as a 5-passenger, 5-door hatchback. Honda expects to sell 200,000 of the vehicles each year, with half of those sales in the United States. The launch in the U.S. market is on April 2009 .

Honda is also planning to introduce a hybrid version of its Fit , as well as another unique small hybrid vehicle based on the CR-Z sports car concept that it introduced at the 2007 Tokyo Motor Show.

Hydrogen-powered fuel-cell vehicles

In Takanezawa, Japan, on June 16, 2008, Honda Motors produced the first assembly-line FCX Clarity. More efficient than a hybrid vehicle, the FCX Clarity combines hydrogen and oxygen from ordinary air to make electricity. The vehicle does not emit any pollutants and its only byproducts are heat and water. The FCX Clarity also has an advantage over hybrids in that it does not require a rechargeable battery and the use of electricity. The lack of hydrogen filling stations throughout the U.S. will keep production volumes low.

Marketing

Honda's official slogan is "The Power of Dreams", however it has never used this to sell their products. It was Mr. Honda's belief that well built products will sell themselves. Many of Honda's most remarkable advertising campaigns have been released for the UK market, and have not been broadcast in North America except on the internet.

In 2003, Honda released its Cog advertisement in the UK and on the Internet. To make the ad, the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts from the Honda Accord. To the despair of the engineers at Honda, all the parts were taken from two of only six hand assembled pre-production models of the Accord. The ad depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking the tagline, "Isn't it nice when things just... work?" It took 606 takes to get it perfect.

In 2004, they produced the Hate Something advert, which is still shown on British television now, usually immediately followed by a shortened version of the 2005/2006 Impossible Dream advert.

In 2006, Honda released its Choir advertisement, for the UK and the internet. This featured a 60-person choir who sang the car noises as film of the Honda Civic are shown.

In December 2005, Honda released The Impossible Dream a two-minute panoramic advertisement filmed in New Zealand, Japan and Argentina which illustrates the founder's dream to build performance vehicles. While singing The Impossible Dream (The Quest), a man reaches for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda vehicles; a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear piloting a hot air balloon, with Garrison Keillor saying "I couldn't have put it better myself" as the song ends. The song is from the 1960s musical "Man Of La Mancha", sung by Andy Williams.

In Australia, Honda advertised heavily during most motor racing telecasts, and were the official sponsor of the 2006 FIA Formula 1 telecast on broadcaster channel "Ten". In fact, they were the only manufacturer involved in the 2006 Indy Racing League season. In a series of adverts promoting the history of Honda's racing heritage, Honda claimed they "built" cars that won 72 Formula 1 Grand Prix. Detractors scoffed and called it "false advertising", saying that nearly all those victories were claimed by Honda powered (engined) machines, with the cars themselves designed and built by Lotus F1, Williams F1 and McLaren F1 teams respectively. However, former and current staff of the McLaren F1 team have repeatedly proclaimed that Honda contributed more than just engines and provided various chassis, tooling and aerodynamic parts as well as funding. Ayrton Senna, arguably the greatest F1 driver of all time, repeatedly stated that Honda probably played the most significant role in his three world championships. He had immense respect for founder, Soichiro Honda and had a good relationship with Nobuhiko Kawamoto, the chairman of Honda at that time. Senna once called Honda "the greatest company in the world".

For the last several years, during model close-out sales for the current year before the start of the new model year, Honda's advertising has featured an animated character known simply as Mr. Opportunity, voiced by Rob Paulsen. The casual looking man talks about various deals offered by Honda and ends with the phrase "I'm Mr. Opportunity, and I'm knockin'", followed by him then him "knocking" on the television screen or "thumping" the speaker at the end of radio ads. Also, commercials for Honda's international hatchback, the Jazz, are parodies of well-known pop culture images such as Tetris and Thomas The Tank Engine.

As part of their marketing campaign, Honda is an official partner and sponsor of Major League Soccer.

In late 2006 Honda released an ad with ASIMO exploring a museum, looking at the exhibits with almost child-like wonderment (spreading out its arms in the aerospace exhibit, waving hello to an astronaut suit that resembles him, etc.), while Garrison Keillor ruminates on progress. It concludes with the tagline: "More forwards please".

Honda also sponsored ITV's coverage of Formula One in the UK for 2007. However they have announced they will not continue in 2008 due to the sponsorship price requested by ITV being too high.

In May 2007, focuses on their strengths in racing and the use of the Red H badge — a symbol of what is termed as "Hondamentalism". The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats — even lawnmowers. Honda released its Hondamentalism campaign. In the TV spot, Garrison Keillor says, "An engineer once said to build something great is like swimming in honey." while Honda engineers in white suits walk and run towards a great light, battling strong winds and flying debris, holding on to anything that will keep them from being blown away. Finally one of the engineers walks towards a red light, his hand outstretched. A web address is shown for the Hondamentalism website. The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics.

The following year, at the beginning of 2008, Honda release it's latest advert - the Problem Playground. The advert outlines Honda's environmental responsibility, demonstrating a hybrid engine, more efficient solar panels and the FCX Clarity, a hydrogen powered car. The 90 second advert features large scale puzzles, involving Rubik's cubes, large shapes and a 3-dimensional puzzle.

On 29 May 2008, Honda - in partnership with Channel 4 - broadcast a live advertisement. It showed skydivers jumping from an aeroplane over Spain and forming the letters H, O, N, D and A in mid-air. This live advertisement is generally agreed to be the first of its kind on British television. The advert lasted three minutes

Japan

India

United States

Canada

Plant 2: Ridgeline, Acura MDX, Civic sedan 4 doors

Mexico

Friday, August 8, 2008

United Kingdom

  • Swindon, England, UK - EP3 - Civic SI (USA), Civic SiR (Canada), Civic Type-R, Type-S and standard (Europe, South Africa and Australia) as well as the Honda CR-V for the same destinations.

Generation 2 CR-Vs were made here for the American east coast, the west coast received Japan-built CR-Vs

Belgium

Ghent, Belgium - European logistics

Brazil

Colombia

Cali, Valle del Cauca — motorcycles

Thailand

Ayutthaya

Turkey

Gebze

Malaysia

Philippines

  • Batangas — Motorcycles
  • Laguna — Cars; Parts and Transmission

Pakistan

Argentina

Zárate, Family Cars

India

Vietnam

Sunday, June 29, 2008

Toyota


Toyota Motor Corporation (トヨタ自動車株式会社 Toyota Jidosha Kabushiki-gaisha) (pronounced [to-yo-ta]) is a multinational corporation headquartered in Japan, and currently is the world's largest automaker.In terms of name recognition, Toyota is also the only car manufacturer to appear in the top 10 of the BrandZ name recognition ranking.

In 1934, while still a department of Toyota Industries, it created its first product Type A engine and its first passenger car (the Toyota AA) in 1936. The company was founded in 1937 by Kiichiro Toyoda as a spinoff from his father's company Toyota Industries to create automobiles. Toyota also owns and operates Lexus and Scion brands and has a majority shareholding in Daihatsu Motors , and minority shareholdings in Fuji Heavy Industries, Isuzu Motors, and the engine, motorcycle and marine craft manufacturer Yamaha Motors. The company includes 522 subsidiaries.

Toyota is headquartered in Aichi, Nagoya and in Tokyo. In addition to manufacturing automobiles, Toyota provides financial services through its division Toyota Financial Services and also creates robots. Toyota Industries and Finance divisions form the bulk of the Toyota Group, one of the largest conglomerates in the world.

Toyota Hybrid Technology


After General Motors announced it would produce the Chevrolet Volt plug-in hybrid, Toyota announced that it, too, would make one.Toyota is currently testing its "Toyota Plug-in HV' in Japan, the United States, and Europe. Like GM's Volt, it uses a lithium-ion battery pack. The PHEV could have a lower environmental impact than existing hybrids.

On June 05, 2008, Toyota dealers sold on Hymotion plug-in hybrids. Among the so-called Plug-In Pioneers are four Toyota dealerships, including Westboro Toyota in Boston, Fitzgerald Toyota in Washington, Toyota of Hollywood in Los Angeles, and the Minneapolis-based Denny Hecker Automotive Group, which sells multiple brands.

Toyota is one of the largest companies to push hybrid vehicles in the market and the first to commercially mass-produce and sell such vehicles, an example being the Toyota Prius. The company eventually began providing this option on the main smaller cars such as Camry and later with the Lexus divisions, producing some hybrid luxury vehicles. It labeled such technology in Toyota cars as "Hybrid Synergy Drive" and in Lexus versions as "Lexus Hybrid Drive."

The Prius has become the top selling hybrid car in America. Toyota, as a brand, now has three hybrid vehicles in its lineup: the Prius, Highlander, and Camry. The popular minivan Toyota Sienna is scheduled to join the hybrid lineup by 2010, and by 2030 Toyota plans to offer its entire lineup of cars, trucks, and SUVs with a Hybrid Synergy Drive option.

The Hybrid Synergy drive is the most widely rolled-out environment-friendly system in the automotive industry to date. More than 1,000,000 units have been sold. Toyota's CEO has committed to making every car of Toyota a hybrid vehicle eventually (though all hybrid versions may not be sold in the U.S.)Lexus also has their own hybrid lineup, consisting of the GS 450h, RX 400h, and launched in 2007, the LS 600h/LS 600h L.

Toyota Trucks


The Toyota Tundra is a full-size pickup truck sold by Toyota that originally went into production in 1999 (as a 2000 model year model), Currently, the Tundra has been on the market for more than half a decade, and has captured 17 percent of the full-size half-ton market.

The all new Tundra is assembled in two different locations, both inside the United States. The Standard and Double Cabs are assembled in "Truck Country" San Antonio, Texas, while the Crew Max are assembled in Gibson County, Indiana. Toyota Motor Company assembled around 150,000 Standard and Double Cabs, and only 70,000 Crew Max's in 2007.

Mercedes Benz

Mercedes-Benz is a German manufacturer of luxury automobiles, buses, coaches, and trucks. It is the world's oldest automobile company, having its origins in Karl Benz's creation of the first automobile in January 1886.A few months after Benz's achievement, Gottlieb Daimler and engineer Wilhelm Maybach also produced an automobile, and in 1901 the first Mercedes vehicle was produced. In 1926, the merging of Karl Benz's and Gottlieb Daimler's companies resulted in the Daimler-Benz company, which produced the first Mercedes-Benz vehicles.Mercedes-Benz has, over the years, introduced many technological and safety innovations that have become common in modern vehicles.

Passenger Cars


The following passenger vehicles were in production in 2007:

Significant car models produced


McLaren cars


Mercedes-Benz has also produced a supercar with McLaren Cars, an extension of the collaboration by which Mercedes engines are used by the Team McLaren-Mercedes Formula One racing team, which is part owned by Mercedes. The 2003 Mercedes-Benz SLR McLaren has a carbon-fiber/fibre body with a 5.5l V8 supercharged engine. This is the same block as featured in SL55 AMG and the CLS55 AMG, though modified to give 460 kW (630 PS/620 hp) and 780 N·m (575 ft·lb) of torque. The SLR has a maximum speed of 334 kilometres per hour (208 mph) and costs approximately US$500,000.

The most recent new joint-venture model, expected to reach production, is the mid-engine P8 supercar. Based around a unique carbon fiber/fibre monocoque, manufactured by McLaren, the P8 was originally predicted to receive the new naturally aspirated 6.3L V8 from Mercedes-AMG, but insiders[citation required] now say that the engine will be modified for the car and will probably be twin- turbocharged to produce in excess of 600 bhp (450 kW). The car is still in development, but likely to reach production to go on sale in early 2008, and have a price tag less than that of the SLR.

Car nomenclature


In 1994 (starting with the 1994 models), the traditional nomenclature of Mercedes-Benz vehicles changed. Since the early days of the company the name would be in the form of 500E where the engine displacement made up the first three numbers and the last letter(s) represented the type of engine and/or chassis; for example: "E" for fuel injection ("Einspritzung" in German), "D" for Diesel, "L" for long wheelbase etc.

In 1994, this was altered so that the prefix reflected the model ("class", German "Klasse", in Mercedes-Benz terminology) and a number the displacement. The suffix was retained in some cases, for example "L" for long wheelbase, and "CDI" for Diesel (CDI = Common rail Direct Injection). Thus, the 500E in the example above became the E500 ("E-Klasse", 5 liters displacement). It should also be noted that while in the past the model number generally accurately reflected the actual engine displacement, this is currently not always the case - for example the E200 CDI and E220 CDI actually both have a 2.2 liter/litre displacement, and the C240 actually has a 2.6 liter/litre engine.

Concept Models



Buses


Mercedes-Benz also produces buses, mainly for Europe and Asia.

The first factory to be built outside Germany after WWII was in Argentina. It originally built trucks, many of which where modified independently to buses, popularly named Colectivo. Today it builds buses, trucks and the Sprinter Van.

Vans


Mercedes-Benz produces a range of vans. The current range consists of

Previous models include

Trucks


Mercedes-Benz is the world's largest manufacturer of trucks.

The current range consists of

Electric and Hybrid Vehicles

At the 2007 Frankfurt motor show, Mercedes-Benz showed seven hybrid models, including the F700 concept car which combined hybrid drive with the innovative DiesOtto engine.In 2009, the S400 hybrid sedan is scheduled to go on sale.

On the other hand, Mercedes-Benz says it will have a demonstration fleet of practical, if small, electric vehicles on the road in two to three years, from 2008.

Robot Cars


In the 1980s Mercedes built the world's first robot car, together with the team of Professor Ernst Dickmanns at Bundeswehr Universität München. Partially encouraged by Dickmanns' success, in 1987 the European Union's EUREKA programme initiated the Prometheus project on autonomous vehicles, funded to the tune of nearly 800 million Euros. A culmination point was achieved in 1995, when Dickmanns´ re-engineered autonomous S-Class Mercedes took a long trip from Munich in Bavaria to Copenhagen in Denmark and back. On highways the robot achieved speeds exceeding 175 kilometres per hour (roughly 110 miles per hour; permissible in some areas of the German Autobahn). The car's abilities has heavily influenced robot car research and funding decisions world-wide.